X20 Media and TruMedia to cooperate

AUTHOR: Inavate

X20 Media has announced a partnership with TruMedia to use its audience measurement tools.

TruMedia’s AlliO system will be integrated in to X20’s Xpresenter digital signage platform allowing users to accurately measure their audience and adapt content in real time to target their viewers.

The audience measurement system uses sensors to analyse facial images of people watching the displays, sending data such as gender and age group demographics back to the X20 player. This is used to selected specific media suitable for the current audience.