Visual Displays to continue dnp Supernova range of ALR projection screens

Visual Displays to continue dnp Supernova range of ALR projection screens
The dnp Supernova range of ALR (ambient light rejecting) screens will now transition to Visual Displays Ltd (VDL), ensuring the brand continues its legacy as VDL Supernova ALR.

Originating in Denmark, the Supernova screens have been manufactured by dnp denmark A/S for many years, under the umbrella of Dai Nippon Printing of Japan. However, with the recent surge in the electric vehicle market, strategies are shifting. As a result, dnp announced that the Supernova range would cease shipment by the end of June 2024.

VDL and its founder, Greg Jeffreys, have long-standing ties with dnp, tracing back to the 1990s. Jeffreys initially offered consultancy to dnp as they forayed into the proAV rear projection screen market. This partnership later evolved, with Jeffreys' company, Paradigm, becoming dnp's exclusive UK distributor, before ultimately transitioning into VDL in 2016.

Adding to this synergy, Karsten Solaas, who onboarded Greg Jeffreys with dnp in the 1990s, has now joined the leadership team at VDL. He will spearhead the VDL Digital Canvas product line and fortify partnerships with Microsoft and Epson.

Commenting on the acquisition, Jeffreys said: "It's an end of an era with dnp, where I've gained invaluable insights and built lasting friendships. However, as VDL accelerates its growth in the hybrid space, acquiring the Supernova brand is a golden opportunity to elevate it even further."

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