True Colours goes high-end

AUTHOR: Inavate

AV distributor True Colours Distribution has launched a new business division devoted to the sale of high-end projectors from vendor partners Sanyo, Panasonic and Barco.

Iain Campbell, sales and marketing director at True Colours, said: “It has taken a lot of hard work to reach the position of an official announcement, but we have been trading with Sanyo and Panasonic for a full year and made a real impact in high-end projector sales. We have a full suite of demonstration facilities at our Hampshire offices where resellers can evaluate the 7700 and 10000HD from Panasonic, the XF47 from Sanyo and the R10+ and HD8 projectors from Barco.”

Ian Aitken, distribution sales manager at Sanyo UK, said: “True Colours has combined its expertise in the AV market with Sanyo’s award-winning range of high-end projectors. As a result, Sanyo has been able to increase its market share to 26% in the 5,000 to 15,000 ANSI lumens bracket. We believe that True Colours has been instrumental in this growth.”

Anthony Brecht, UK sales manager for Panasonic, said: “At Panasonic, we see True Colours as a key partner for future growth and we are very enthusiastic about this new partnership. We are confident that True Colours will find incremental opportunities within its established and loyal customer base.”