Scala announces new EMEA VP

Digital signage software provider Scala has appointed Joseph Souren as vice president and general manager – EMEA.  His role will be to oversee all business operations, as well as drive the direction of Scala in the region.

Scala’s CEO, Tom Nix said: "Joseph is joining us at an important time in EMEA, as we’re seeing increased opportunities across varied markets – particularly in retail, quick-service restaurants (QSRs) and digital communication channels. We’re entering a burgeoning era of connectivity and customer experience and, to align with the market, Scala is gearing up to a major upcoming release of Scala Enterprise Solutions."

Souren comes from a management background with NASDAQ 100 companies, lending to his extensive knowledge of the marketplace. He acted in various senior management roles for CA Technologies, SanDisk, Intel Security (McAfee). Immediately prior to joining Scala, Souren was (interim) President at Bright Plaza.