The CUPRA car showroom in Munich, Germany, has been overhauled with Philips LED and digital signage display, creating a customisable space to suit various models and events.
CUPRA teamed up with MEKmedia and PPDS to deliver a customisable system that was designed and deployed in less than three days. A modular display set-up was created to allow for rapid content playback.
Three Philips L-Line LED displays and a 65-in Philips screen installed to showcase the features, branding and benefits of each model. The display set-up was designed to be shifted to match the various showroom configurations, as well as used in the front windows to attract more traffic.
Customers can configure a car live on screen before placing a complete order, through a car configurator.