Promethean adds Midwich as UK distributor

Promethean adds Midwich as UK distributor
Promethean, a provider of education technology company, has appointed Midwich as a UK distributor in a move to strategically align channel operations with the needs of its reseller partners and strengthen its position in Interactive Flat Panel Displays (IFPDs) for K12.

Operating a dual-distribution model that gives its partners increased flexibility and choice, Promethean has appointed Midwich to work alongside incumbent distributor, Tech Data, from 1 February 2021. Exertis UK will continue to supply the Promethean ActivPanel Elements Series until February 2021.  

Commenting on the drivers behind the move, Simon Port, Head of Channel Operations, UKI & Asia Pacific, said: “2020 has been a year like no other. But, we’ve succeeded in maintaining a two-way dialogue with our reseller partners that has enabled us to closely monitor how their needs are evolving in light of challenging market conditions.

“As an agile company, we efficiently responded by developing enhanced demonstration solutions and launching our Partner Connect communication programme. Identifying that our partners required more focused support than ever before, we’ve appointed Midwich as a specialist AV distributor to address this need specifically.”

Midwich is the UK’s leading trade-only distributor of technology solutions. The appointment applies to the UK only. Exertis Ireland will continue to be Promethean’s sole distributor in the Irish market.