The UK’s professional lighting and sound association (PLASA) and North American-based equivalent ESTA have signed a letter of intent to merge.
The announcement comes following reviews conducted by both bodies who have concluded that uniting will lead to a stronger voice for members, enhancement of existing initiatives and an expansion of the range of benefits and services.
The proposed merger will go ahead, subject to due diligence and favourable membership votes, by the end of 2010. This will create a membership network of over 1100 dealers, manufacturers, installers, service providers and consultants operating the PLASA name.
According to the statement issued by both associations, the planned merger will not lead to any immediate changes and the direct priority for the ESTA and PLASA teams will be to continue to serve the joint membership in the strongest, most relevant way possible.
In a joint statement, PLASA CEO Matthew Griffiths and ESTA Executive Director Lori Rubenstein said: “This is essentially about doing what is best for our members. The proposed merger will radically enhance what we can achieve on behalf of the companies and individuals we represent, making us a more effective and informed advocate for the industry.”