Philips Professional Display Solutions has announced the appointment of experienced digital signage and DooH marketing specialist, Mireia Busquets, as the new marketing manager for Iberia.
Mireia, who has worked in the AV industry for more than a decade - including overseeing some significant projects with football clubs Real Madrid and FC Barcelona at TMTFactory – is the latest significant capture for the company, joining Luis Miguel Batuecas, the new sales manager for the region, as it continues to further strengthen its European teams.
Covering Spain, Portugal, Andorra and Gibraltar, Iberia has been a significant growth market for Philips PDS in recent times in the hospitality, education, retail, corporate sectors.
Based in Barcelona, and reporting to Ron Cottaar, marketing director B2B for EMEA and Cesar Sanz, sales director for Iberia, Busquets’ main responsibilities will include communicating the company’s range of new and existing products to the AV market (including integrators, distributors, designer, end customers and the media), conceiving and executing marketing campaigns (including events) and supporting regional sales managers.