Peerless-AV has announced the opening of a warehouse location in the Jebel Ali Free Trade Zone (JAFZA), Dubai, to improve response times to customers throughout the Middle East, Africa and Commonwealth of Independent States (CIS).
"This is another strategic step in Peerless-AV's growth plan for EMEA. We are seeing rising demand for our products from the region and the time is right for us to invest in high quality and efficient local support for customers in the region," said Adam Dent, director of international sales, Peerless-AV Europe.
The Jebel Ali location was chosen for its reputation as the pre-eminent logistics hub for the region and beyond.
The warehouse will be managed by DTK, who have a 20-year history in servicing the technology market across the region.
Shared with other vendors, the facility already has a wide range of Peerless-AV mounts and products in stock, reducing the lead time from almost two weeks (from the UK) to immediate availability.