Peavey Commercial Audio has resumed its agreement with Italian distributor Audio Link in a deal covering Italy, Malta and San Marino.
The move is hoped to further strengthen Peavey’s presence in Europe after recent deals in Spain and the Nordics.
Stefano Cantadori, managing director of Audio Link, said: “In our company history, through our valued customers, we have been able to supply MediaMatrix and other Peavey Commercial Audio technologies, to some of the most prestigious cruise ships, sanctuaries, museums, theme parks, sport arenas, leisure centres, meeting rooms and offices.
“We believe the role of a distributor is very simple: to be the shortest link between clients and the factory. This is our foundation and we are convinced that today this principle is truer than ever.”
Following new 2016 distribution deals in Spain and the Nordics, this latest partnership is a warmly welcomed addition to Peavey’s European distribution channel.
Christoph Sesseck, European sales manager at Peavey, said: “. We look forward to combining our collective strengths and resources to further increase our levels of service and support to our customers in the Italy region.”