Peerless-AV has appointed Jarrod Etherington as regional sales manager for the north of England, Scotland and Ireland.
Etherington joins with extensive sales experience, growing his account base and introducing new products into vertical markets.
Keith Dutch, managing director, EMEA, Peerless-AV commented: “Jarrod is an enthusiastic and passionate sales professional fuelled by the thrill of winning deals but, most importantly he understands the importance of being customer facing and building relationships. He has a large region, and we are confident that, with his experience, he will contribute to the growth of the business into Ireland and Scotland.”