Integrated Systems Events, the company that produces the ISE exhibition, has entered into a joint venture agreement with invidis consulting to take a majority share in its Digital Signage Conference, an annual event that takes place in Munich, Germany.
The Digital Signage Conference, run in cooperation with trade association OVAB Europe, is taking place this year on 14-15 September at the Hilton Airport Hotel, Munich. It will feature a mix of presentations and workshops on digital signage and DooH technology and business topics.
Invidis is a research, and communications business specialising in digital signage and Digital-out of-Home (DooH). It launched the Digital Signage Conference in 2007. Invidis has been a regular ISE partner in recent years and has run several digital signage programmes and installation tours around the exhibition.
ISE MD Mike Blackman commented: "There will be many synergies and growth opportunities to come from this move and it further demonstrates ISE’s ambition to be at the forefront of providing market intelligence and thought leadership in the sectors in which it operates."
Florian Rotberg, invidis consulting MD, added: "The Digital Signage Conference in Munich has increasingly become an international event so joining with ISE to build on our current position and to develop the conference brand internationally represents the perfect partnership."
The Munich event in 2015 will be followed by launches in the Middle East and Russia.