"Cyber-illusionist", Marco Tempest will explore the use of illusion as a creative tool in his keynote address for ISE 2013, show organisers revealed.
Tempest will use examples of a magical illusion work - he has designed with engineers, animators and programmers - during his presentation, ‘Inventing the Impossible’ at the Amsterdam RAI on January 28, 2013.
The New York based illusionist will focus on the envisaging of future technologies, the value of open-source projects and how illusion can provide a gateway to social-media interactivity.
He said: “My interest in computer-generated imagery is what led me to incorporate video and digital technology into my work as a magician, and develop a new form of contemporary illusion.
“The expansion of the internet and social media has provided more opportunities for digital illusions and interacting with audiences, and in Amsterdam I hope to show that using these influences in smart, creative and compelling ways can indeed allow us to ‘Invent The Impossible.’â€
Mike Blackman, managing direcgtor of Integrated Systems Events, added: “Marco Tempest has a worldwide reputation as an inspirational speaker whose use of computer-based imagery, augmented reality and other visual technologies is as original as it is breathtaking.
“Whether they are combining multiple projected images to create a single animated canvas, building interactive kiosks for retail spaces or visitor attractions, designing multi-channel sound systems or simply providing multimedia content for installed or live applications, ISE attendees are in the business of adding value by persuading people to suspend their disbelief.
“Marco Tempest’s unique take on the use of illusion as a creative tool fits perfectly with ISE’s business and technology landscape, while his commitment to collaboration, creativity and enterprise could hardly be more topical.â€
The address will begin at 18:00 on Monday 28 January 2013, in the Forum of ISE’s Amsterdam RAI show venue.