ISE will introduce Spark, a four-day showcase event dedicated to highlighting cross-vertical creative connectivity.
Spark will operate as a hub for creative professionals, technologists, and decision-makers to connect, share ideas, and explore the future of creativity with a focus on convergence and cultural intelligence, as well as new approaches to collaboration, immersive storytelling, AI, and innovation.
The showcase will incorporate hands-on labs, immersive environments, thought-leadership sessions, and networking opportunities. Attendees will see how areas, including gaming and broadcast, intersect with design and live events, reflecting a broader shift towards convergence and collaboration.
Mike Blackman, managing director, Integrated Systems Events, commented: “Spark connects the brightest minds in creativity and technology to push beyond, stimulate new ideas, and redefine what’s possible.
Four tracks will be highlighted: broadcast, live events, gaming, and marketing & design, aiming to encourage cross-learning across all sectors via live demos, installations, participatory workshops, keynotes, panels, fireside chats, and discussions.
“With boundaries between creative disciplines fading, Spark highlights how broadcast is merging with gaming, and design integrates with live events, offering a firsthand look at the future of cross-industry collaboration. By combining the seamless connectivity of creative technology with the immersive energy of live events, Spark is more than a showcase, it’s a blueprint for the future of creative innovation.”