Genelec was chosen as Finland’s brand of the year by Finland’s Chamber of Commerce.
The competition is focused on fostering Finnish brand expertise and long-term brand development work, with the results announced during the Great Brand Day at the Helsinki Music Centre.
The shortlist included brands such as Lumene, Niemi and Siili with a panel of brand and intellectual property experts evaluating each company on brand story, customer experience, innovation, intellectual property protection, communication strategy, brand book and brand image.
Members of the Finnish public were also able to nominate their favourite brand in the shortlisting process.
Marja-Leena Mansala, chair of the brand of the year jury, commented: "The Genelec brand is built on the company's core values and is based on competence and enabling people to flourish.
"The uniqueness and continuous renewal of the brand are driven by research, innovation and IPR, as well as the commitment of its personnel. Sustainability is just as important to the company as sound quality and profitability, and through its uncompromising operations, Genelec has grown into an internationally recognised brand."