FLEX: London is a new forum to be held during Screen Media Expo, showcasing the latest in interactivity and technical innovations for out of home media.
It will look at how it’s being used effectively by planners and creatives, what part technology is playing, opportunities for interaction, social media and mobile integration as well as looking at how the Olympics will use DOOH during 2012.
The conference takes place on May 18th at London's Earl's Court 2.
Register for the event at the link below.