Excitement grows over PALME India

AUTHOR: Inavate

The confirmation of companies such as Harman Pro, Meyer Sound and Coda Audio to be exhibiting at PALME India has sparked show organiser, IIR Exhibitions, to boast about the “pulling power” of the South Asian country.

The show, to be held October 3 to 5, 2008 at the Bombay Exhibition Centre, Mumbai, is now in its third year and features two vertical shows, Install India and Event 360.

IIR Exhibitions says international companies are starting to be lured by the growth potential of India, now being spurred-on by Bollywood, which contributes US$ 1.8 billion (€0.8 billion) to India’s economy. In addition an escalating live events industry, lively club scene, growing economy, and increased buying power of India’s burgeoning middle classes has driven interest.

James Raffoul, exhibition manager for IIR Exhibitions, said: “It is also interesting to note that 28 per cent of India’s 1.2 billion population now live in urban areas. This combined with the fact that current trends indicate 97 per cent of young urban youth prefer to watch movies at public cinemas, is whetting the appetite of manufacturers worldwide, eager to gain a foothold in this rapidly developing country.

“In addition we also have exhibitors ranging from Show Solutions’ Arch LED in Belgium to Toplite from Singapore, Projection Design from Norway, and Ateis from the UAE. German loudspeaker manufacturer Coda Audio will be exhibiting directly and have reserved one of the new features introduced to PALME India this year - a sound proofed demo room.”

Running in parallel to the exhibition is the PALME India 2008 educational seminar, which is dedicated to the key industry issues that currently prevail in the professional sound, light, music, audio visual and systems integration technologies.