Wake The Tiger has announced the name of its new London attraction, Absurd City, a permanent 80,000 sq. ft. immersive experience.
Developed by the creators of Boomtown Fair, Absurd City will open at Westfield London in October, with tickets on sale now.
The space takes over an 80,000 sq ft anchor space at Westfield London, becoming Europe’s largest immersive art experience when it opens its doors on 15th October 2026.
Wake The Tiger’s Bristol attraction has drawn more than half a million global visitors since 2022, with the London debut marking an acceleration in scale and creative ambition for the studio.
Absurd City is inspired by the concept of a metropolis operating on a different set of rules to the real world. Visitors, called Daytrippers, will travel through a portal into a bustling cityscape, journeying through four distinct districts featuring secret passageways and tactile installations. The experience is envisioned as a self-guided, fully interactive walkthrough experience suitable for all ages and abilities.
Luke Mitchell, Chief Creative Officer and Co-founder at Wake The Tiger remarked: “Whether you’re new to the world of Meridia or a seasoned Daytripper, the self-guided experience is designed to spark imagination regardless of age, ability or persuasion. It’s trippy, it’s weird and it’s waiting for us all to jump right in.”
"There is no blueprint for Absurd City. It’s been a beautifully chaotic process driven by some of the UK’s finest underground artists, robotic experts and makers. We’ve built a cosmic, eccentric and deeply human playground that we can't wait for London to explore."
From 22nd July to 28th July 2026, Absurd City will enter the real world as a Meridia-inspired double-decker bus and accompanying taxi making their way across London, with the vehicles acting as an interactive photo booth for curious passersby, friends, and families.
Jacinta Rowsell, managing director, customer & retail operations, Northern Europe, Unibail-Rodamco-Westfield, commented: "ABSURD CITY is exactly the kind of bold, culture-defining experience we want people to discover at Westfield London. From the moment Wake The Tiger shared their vision with us, we knew this was going to be something special - an immersive world that blurs the boundaries between art, storytelling and live experience on an extraordinary scale. We’re incredibly excited that Westfield London will become the home of ABSURD CITY."