Digital Signage Expo 2011 opens in Las Vegas

DSE 2011 marks the start of the year’s event calendar for the DOOH and signage industries as it opens in the Las Vegas convention centre this week.

The show aims to attract visitors from across the whole spectrum of vertical markets, from healthcare to visitor attractions with a mix of seminars, educational sessions and the exhibition itself.

Interactivity and 3D are expected to be hot topics this year on the show floor, but away from this, in the seminar sessions, the simple business of generating profit from out of home media continues to be the largest pull.