ISE has unveiled the partners and curated content programme for Spark, the new showcase for the creative industries at ISE 2026, taking place 3–6 February at Fira de Barcelona Gran Via. Spark addresses the industry’s need for an event that unites the creative sectors bringing together gaming, broadcast, design, live events, and media inside one immersive experience.
3Cat, Catalonia’s AV media corporation, will present an interactive experience inspired by its new video game Manairons, rooted in Catalan folklore. Visitors can explore a three-screen cube through gesture-based interaction and try a demo outside the cube. Co-produced with JanduSoft and with Flop Work as technology and interactive partner, the project highlights 3Cat as a creative-tech media hub and producer of innovative digital storytelling.
Lab of Tomorrow, the entertainment innovation arm of Tomorrowland, features Floating Sky, as seen at Tomorrowland 2025. Demonstrating how sound, imagery, lighting, and operational expertise converge to transform live environments. Supported by partners including KLSTR, Prismax, Fisheye, XineRobotics, and Areal, Floating Sky reflects the power of collaboration across creative, technical, and operational disciplines, turning ideas into scalable, future-proof live experiences.
Spark’s content programme will offer a daily lineup of keynotes, sessions, and deep dives. The full content programme schedule is now available here
Keynote highlights are:
Tuesday 3 February - The Global Future of Storytelling, with Victor Martí, Director Head of Production at Netflix
Wednesday 4 February - From Silos to Systems: How Cultural Ecosystems Power the Future of Creativity, with Alex Boateng, Co-founder of 0207 Def Jam
Thursday 5 February - From Talent to Enterprise: Building Creator-Led Businesses That Last, with Jordan Schwarzenberger, CEO & Founder of Arcade
Other Spark 2026 topic highlights include:
• What If? The Hidden Engine of Creativity, in AI Times – why intention, curiosity and interpretation remain the true drivers across AV, XR and digital storytelling.
• American Icon: Delivering Massive Pixel Counts for Immersive Experiences – Deep dive into ultra-high-resolution immersive content pipelines.
• Virtual Production Case Studies – Practical VP examples from major TV and film projects.
• Strengthening Audiovisual Ecosystems in Catalonia and the United Kingdom – Discussion on sustainable media ecosystems and innovation.
• Broadcast Reimagined: From Local Stories to Global Audiences – giving a clear sense of where the broadcast industry is heading, and how to be part of it.
• Design Leads. Technology Amplifies. The Audience Feels – how design-first thinking turns AV, light, sound, sensors, LED and projection into emotionally driven, human-centred experiences across retail, culture and live events.