Clear Channel joins UK election battle

AUTHOR: Inavate

UK election campaigners are turning to digital signage as a Conservative support group launches a digital tirade against Labour.

Last week a project titled ‘5 More Years Hard Labour’ was launched through Clear Channel Outdoor. The poster campaign will utilise digital billboards across London and will tie in with a Twitter feed that reports a fictional diary from 2015, detailing a dystopic vision of the future.

The project was launched Clear Channel’s Vauxhall Cross site. In parallel with the 48 sheet poster, a selection of Tweets from the campaign will be regularly updated on Clear Channel Outdoor’s roadside digital LED network in London.