Nescafé presented its new Dolce Gusto NEO coffee machine in Portugal, which was complimented by a 182,000 lumen immersive projection display. ADLC Audiovisuais selected nine Christie projectors to fill the auditorium of the Fundação Champalimaud in Lisbon with imagery for the official presentation.
At the launch event, produced by the UPPartner agency for Nescafé, approximately 300 guests had the opportunity to participate in an experience that integrated AI, human avatars, video projection, tasting areas, and personalised animations.
The event placed an emphasis on the brand’s commitment to sustainability, as both the machines and the capsules are made from recycled materials. In addition, all materials used by Nescafé in the presentation were able to be recycled after the event.
A 22.5 metre (74 foot) wide by 8.20 metre (27 foot) long wraparound screen was lit by five Christie M 4K25 RGB pure laser projectors. Two additional Christie 3DLP® projectors illuminated the stage floor to complete the experience.
Various images related to the brand were projected, while a group of dancers from the company Ritmos Urbanos performed choreographies that interacted with the projection.
In addition, two Christie D13WU2-HS laser projectors, with 1DLP technology, WUXGA resolution, and 13,500 lumens, projected on two large screens shaped like glasses that were located on the wall of the auditorium.