Chief has appointed Dubai headquartered Taxan Gulf as its official distributor in the Middle East.
The agreement, which took effect on April 1, 2013, covers Chief’s range of mounting solutions.
Melinda von Horvath, sr. sales and marketing director EMEA at Chief, said: “We were looking for a value-added distributor that is able to explain the high-end features and benefits of our products to integrators, installers and resellers.
“As Taxan Gulf focuses on the pro AV installer market through a very well trained and educated reseller network, we are convinced that we have found exactly the right partner to do thatâ€.
Taxan Gulf will offer training and stocking support from its Dubai based warehous for the the Chief brand.