Global systems integrator AVI-SPL, has announced a strategic investment in AI through a new executive advisory engagement with Sol Rashidi, an authority on enterprise AI transformation.
The announcement was made ahead of Rashidi’s keynote address at ISE 2026, where she took the main stage to discuss the future of AI in business and technology.
Through this relationship, Rashidi will advise and guide AVI-SPL’s executive leadership team on the opportunities, risks, and practical applications of AI across customer solutions, operations, and employee experience.
“AI is not a future initiative for us; it is a strategic priority today,” said Julian Phillips, SVP and MD, XTG at AVI-SPL. “Our customers are already asking us how to use AI in practical, responsible ways to improve experiences, operations, and outcomes, and we are already exploring multiple business cases and applications. Partnering with Sol ensures we are not just experimenting, but building a disciplined, enterprise-ready approach to AI that creates real value.”
The engagement with Sol Rashidi represents the company’s first major strategic investment in this area and signals a commitment to approach AI with both ambition and discipline. Rather than focusing solely on automation or incremental efficiency gains, Sol’s will help AVI-SPL define how AI can responsibly and meaningfully enhance customer experiences, improve service delivery, strengthen operations, and empower employees across the global organization.