Audio-Technica has announced an expansion of its operations in the GCC region through the formation of Audio-Technica Middle East.
The Middle East branch, headed by John Dodson, is based in Dubai and will see the arrival of several new staff members, boasting wide experience in the territory.
The team will be structured around Akhil Raphael, sales director, commercial audio, ME, Audio-Technica, who joined the company in 2024.
Customers will be able to directly access product advice, design input and after-sales support for projects across key markets such as education, broadcast, hospitality, studio, and live event sectors
Dodson commented: “Establishing a dedicated Audio-Technica presence in the GCC is a major milestone for the brand. This region has shown tremendous growth and potential and having a local team allows us to support our partners and customers more closely than ever before.”
“I’m really excited to be working with the expanded Audio-Technica team at such an important time. Announcements will be made about the appointment of new wholesale partners over the coming weeks and we are looking forward to working closely with our friends in the region.”
Product advice, design input and after-sales support for projects across key markets including education, broadcast, hospitality, studio and live event sectors will be available to customers directly from Audio-Technica Middle East and their partners.
Stephan Grawe, Managing Director Audio-Technica EMEA Sales Division also commented on the announcement, “Audio-Technica Middle East marks a decisive step forward for us in the region. With the establishment of a dedicated local organisation and a dedicated and passionate team, customers and partners in the GCC will be supported at an entirely new level.”
Pictured (L to R): Akhil Raphael, sales director commercial audio, Audio-Technica Middle East, John Dodson, managing director, Audio-Technica Middle East, and Stephan Grawe managing director, Audio-Technica EMEA Sales Division)