Following the opening of Analog Way UK and Analog Way Italia, and as part of its regional development strategy, Analog Way has opened Analog Way Deutschland.
Analog Way Deutschland will provide sales operations, training facilities and first level technical support for Germany and Austria. To lead the office and expand the presence of the brand over the territory, Analog Way has appointed Steffen Herzer as area sales manager.
"We are glad to welcome Steffen within the Analog Way sales team. His experience of the German Pro A/V market as well as his professionalism will be major assets to develop our relationship with our customers in Germany and Austria", comments Alexander Schöpff, EMEA sales director at Analog Way.
"The German Pro AV market has traditionally always been one of the most important markets in Europe", says Herzer. "With Analog Way's new exciting product range and the opening of this new direct office, we will be able to develop our local presence and efficiency."
Analog Way's lines of products will remain available through the company’s current German distributor, Comm-Tec.