AMX targets Scandinavia for sales expansion

AUTHOR: Inavate

AMX hopes to boost sales in Europe with the appointment of a sales manager for Scandinavia. Fredrik Barnö, based in Gothenburg, Sweden, will oversee sales and distribution for Sweden, Denmark, Norway and Finland.

Barnö has more than twenty years of sales and marketing experience in the AV and system installation industries and was previously Swedish national sales manager of MI7 AB. In this role he marketed brands, such as Apogee, Steinberg, Audio-Technica, Vicoustic, and SE Electronics. He also worked as national sales manager for TC Electronic in Sweden.

Timothy Penn, managing director of AMX Europe said Barnö’s appointment would allow AMX to provide its dealers, partners and installers with a “higher level of support”.

He added: “Fredrik has extensive experience in both sales and the A/V industry in Scandinavia which will enable him to very quickly have an impact on our operations in this region”.