Acronyms ahoy! Its a DOOH update!

Acronyms ahoy! Its a DOOH update!
ISE have announced an alliance with Invidis Consulting and OVAB Europe to further boost attendence at the second hosting of their succesfull DOOH Business Conference commencing on Monday 1 February 2010.

To ensure that the second DOOH Business Conference surpasses the standards set by the 2009 event, ISE has partnered with Munich-based Invidis Consulting, who will develop the conference programme and assist with promoting the event whilst the European arm of the Out-Of-Home Video Advertising Bureau has commited their support and participation at next year’s event.

“Of the 564 companies who exhibited at ISE in 2009, more than half were in the digital signage business – making our show comfortably the largest digital-signage marketplace in Europe,” comments Mike Blackman, Managing Director, Integrated Systems Events. “Our first DOOH Business Conference raised the profile of ISE substantially within the advertising and creative content communities, and we believe our new partnership with Invidis and support from OVAB Europe, the first independent Europe-wide organisation to represent the interests of audiovisual media providers at POS and POI, will allow us to build further on this foundation.”

Florian Rotberg, Senior Project Manager, Invidis Consulting, adds: “Having attended the inaugural DOOH Business Conference this year, we were struck by the high quality of delegates and the enormous interest generated not just by the Conference programme, but also by the ISE tradeshow itself. For 2010, we will use our huge experience of the DOOH market to ensure that the programme is more valuable than that of any other pan-European event.”

With a firmly established foothold in Europe’s DOOH marketplace, Invidis Consulting advises manufacturers, manufacturers, signage network operators, advertising agencies and other enterprises on the concept, procurement, and rollout of Digital Out-Of-Home systems and campaigns. The company also hosts its own DOOH conference in Munich each October and, with the backing of OVAB Europe, has begun conducting quarterly surveys of the DOOH market with the goal of publishing a regular index of industry sentiment.

Mike Blackman concludes: “At ISE, one of our missions is to build bridges between the people who specify the technical detail of digital signage systems and those whose content runs on them. In conjunction with our hugely popular Digital Signage Zone and related exhibits elsewhere on the tradeshow floor, the DOOH Business Conference 2010 will make these connections stronger than ever before, presenting a compelling business opportunity for delegates.”

Further details of the 2010 Conference programme will be announced shortly, along with key speakers and pricing details. The Conference will run from 1–2 February 2010 at the Amsterdam RAI, while the ISE tradeshow will run from 2–4 February at the same location.

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