Absen’s LED wall drives rebranding event for bus company

Absen’s LED wall drives rebranding event for bus company
Event provider, Tapestry Events, was tasked with creating an impactful backdrop design to reflect the new brand identity of Alexander Dennis, a global bus manufacturer, during a two-day hybrid event.

Tapestry Events, which has delivered a variety of events for the bus company for over two decades, had a clear understanding of the client’s vision and high expectations for this project. The events specialist chose Absen having fitted a large PL2.5 LED wall at its HQ in Scotland.

The two-day, hybrid event, held at De Vere Wokefield Estate, UK, was an opportunity for Alexander Dennis to launch its new brand identity and to communicate the future plans for the company.

In-person guests were able to view the 27m x 3.5m PL2.5 LED wall, displaying specially designed content, whilst those who could not attend in-person were invited to view a global live stream of the various presentations, as well as being able to participate in live polls and Q&A sessions.

The LED wall was driven using AV Stumpfl’s Pixera media server, with Barco servers in place for screen management. All the content displayed was created at 10,800 x 1400 pixels by the Tapestry Events in-house studio team.

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