Jeroen Helms takes regional sales role at Peerless-AV

Peerless-AV has announced that Jeroen Helms has joined the EMEA sales team as regional sales director, responsible for Benelux, France and Iberia.

Helms’ previous roles at ZetaDisplay and Samsung in the Benelux involved building successful go to market strategies for new and expanding product portfolios, including LED and digital signage, and targeting high potential markets such as retail, corporate and healthcare.

Prior to these companies, Helms worked with an AV technology manufacturer where he was responsible for the growth of multiple brands, selling mounting products, projection screens, displays and VC systems. 

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