Audio-Technica France to sell Genelec’s studio and AV loudspeaker ranges

Genelec has appointed Audio-Technica France to handle the French distribution of its studio and AV loudspeaker ranges, with Gilles Pe´trotey joining the Audio-Technica team to spearhead Genelec sales in the region.

This new distribution partnership is effective from March 1 2021.

With Audio-Technica already handling the distribution of Genelec products in the Netherlands and Spain, this move further strengthens the relationship between both companies, which will also benefit from the three decades of pro audio experience that Pe´trotey brings.

Having held senior positions at Yamaha, Beyer, Lexicon and the TC Group, Pe´trotey (pictured above) joined the Music Tribe organisation to oversee Western European sales - with particular responsibility for the TC Electronic, Tannoy, Lab Gruppen and Midas brands.

His appointment enables Audio-Technica France to significantly expand Genelec’s regional brand presence, embrace new business opportunities and both support and engage with local customers more effectively.


Article Categories

Most Viewed