Focused-audio products are leveraging digital signage growth and other trends to break out of their niche status. Tim Kridel looks at where the technology is headed.
The world is a noisy place, and it’s getting noisier. One reason is the proliferation of multimedia advertising, such as digital signage in mall kiosks and grocery store checkout lanes. That can create a snowball effect, as one advertiser cranks up its volume to try rise above the din.