RW Salts appointed for Audica

AUTHOR: Inavate

CUK Audio, the UK and Ireland distributor of Audica Professional, has announced the appointment of RW Salt Communications as main sub-distributor for Audica Professional.

Commenting on the appointment, CUK MD, Stuart Thomson, said, “Covering background music, commercial AV and audio comms, the potential market for Audica Professional is simply enormous. Growth with major installers into national pub, restaurant and retail chains in particular has been very strong over the past twelve months and this partnership with RW Salt is an important next step in expanding our distribution; to take the product to the wider market, and also focus on some sectors that we do not currently address. Our direct distribution to our appointed installers remains unchanged and we see the market served by RW Salt as very complementary to this”

CUK Sales Manager, Tom Blackwell, who signed the deal with RW Salt, added, “An important consideration of this deal was not simply to serve a larger market, but to appoint a partner that shared our attitudes to doing business. RW Salt is widely respected throughout the industry for their reliable service and excellent technical support, and these were key factors in our decision”.

Craig Buckley, MD of RW Salt, confirmed his thoughts on the agreement, “The Audica Professional product is outstanding with proven reliability, superb styling and technical design, great audio quality and a well-planned approach to system flexibility for a wide range of applications. The distinctive MICROseries provide unique solutions that are very complimentary to our existing portfolio. Having previously worked with Tom and others at CUK, I’m also confident we have a strong and reliable business partner”.