05.07.10

Liberty undergoes transformation

AUTHOR: Inavate

Liberty Wire & Cable has changed its name to Liberty AV Solutions in a move designed to underline its transformation into a connectivity infrastructure AV solutions provider. The specialist in wire and cable products has recently launched new brands and products.

John Dace, president of Liberty AV, said: “The name Liberty Wire & Cable no longer adequately represented our business, our products, or our position as a leader in connectivity infrastructure AV solutions. The new name embodies our ability and continuing commitment to help our customers find labor savings, as well as one-stop-shop solutions through a unique combination of products and expertise.”

In conjunction with the name change, the company has also launched its “Dedicated to Digital” commitment, which is backed by a line of products and services designed to aid customers as they transition from analogue to digital. Further launches include SpeedRax rack and mount line, and Tripp Lite Power Protection and Satellite Connectivity Solutions.

The company’s new web address is www.libav.com. The company stresses there has been no change in its management or ownership.