L-Acoustics has created a new global sales team, announcing Jacob Barfoed as sales director for Europe, Middle East and Africa.
The appointment of Barfoed coincides with the appointment of David Cooper as sales director for Asia-Pacific and BJ Shaver for the Americas.
Barfoed is based in Copenhagen, joining the company from Sony Professional in which hBarfoed served in various leadership capacities for 20 years.
Jochen Frohn, global director of business development, L-Acoustics, said: “By all early markers, 2022 is shaping up to be a robust year for L-Acoustics. To properly ensure that our clients are supported regionally with the highest level of experience, business acumen, and integrity, we’ve turned to three incredibly sharp professionals: BJ, David, and Jacob. While they’ll lead sales teams with a local focus, they will also collectively contribute to a harmonized global strategy, working in tandem with our Application teams to ensure the highest level of support to our customers around the globe.”