Global projection mapping event heads to Amsterdam
Amsterdam Light Festival has joined forces with ISE and the RAI Amsterdam to stage The World Masters of Projection Mapping competition.
Five artists will compete from January 14 to February 9, 2018 when video artwork will be shown on the façade of EYE Fimlmuseum. A final showcase will be held on February 8 when judges will decide on the overall winner, which will be announced on February 9, the final day of the ISE show.
The winning work will be projected on to the EYE Filmuseum - which is visible to boats sailing on the IJ, the quay near Central Station and the Amsterdam Tower - on the evening of February 9. The competition will also be streamed in HD, live on the internet.
Lennart Booij, artistic director of Amsterdam Light Festival, said: "With this first edition of the World Masters of Projection Mapping we are keen to show the high-quality artistic level of projection mapping combined with the possibilities of technological innovation. This is an outstanding opportunity to display art on one of Amsterdam’s most iconic and spectacular facades: For over four weeks, EYE Filmmuseum will be the canvas for contemporary video art, and accessible for everyone to admire and experience.”
Mike Blackman, ISE’s managing director, added: “The addition of the World Masters of Projection Mapping competition to the Amsterdam Light Festival presents the finest in creative, technical and production skills. I believe it will strongly resonate with ISE exhibitors and attendees. The fact that the final will take place during ISE 2018 adds to the excitement.”
Photo: Iwan Baan