The company was asked to create an interactive centrepiece in the visitor centre of one of France’s most notable wine regions. They were tasked with delivering a content rich solution, capable of conveying the history, tradition and heritage of the vineyard through a high tech, interactive, multi-media experience. The concept was modelled around Projection Advertising’s existing hire product, the AdTable, a 42" ‘through-the-glass’ touch screen encased in a high-end cabinet with an embedded PC. The AdTable utilises invisible touch foil from Paradigm and the final product was a custom designed cabinet with a bespoke finish.
Projection Advertising used on-site manufacturing facilities and CNC technology to design and build a sleek body in which to integrate the Paradigm interactive touch foil.
Based around a Windows operating system, the table can support content created in all traditional programming languages as well as websites.
A custom Flash application was designed to deliver the information in an intuitive, user-friendly way as well as incorporate a data-capture function enabling the vineyard to log contact details and gather statistics on usage. The tables were set-up so that the application auto-booted on start-up making the finished product a genuine plug-and-play solution. "You have drag and drop elements and it is as easy as navigating a website," said James Bradley, Projection Advertising account manager.