SignStix and Selectronic bring digital shelf product to market

Digital engagement platform, SignStix, has introduced a digital shelf edge proposition to its existing portfolio, due to a collaboration with optoelectronics specialist, Selectronic.

Officially known as ‘Edge by Selectronic,’ the product fuses Selectronic’s digital shelf edge screens with SignStix’s cloud-based platform for global content delivery.
Suitable for retail POS applications, the product allows retailers to deliver promotional campaigns to product shelves and key merchandising areas. Although shelf edge labels are typically used for displaying pricing information and one-time promotions, Edge by Selectronic gives retailers the ability to offer loyalty card incentives, online reviews, dynamic pricing and offers and much more.
Using the SignStix platform, retailers can switch between promotional campaigns within a matter of seconds and deploy new content to any shelf, to any store, anywhere in the world.
SignStix also provides store managers with the ability to takeover in-store content from their smartphones. The SignStix Commander application can be integrated with Edge to allow store managers to switch between pre-approved promotional campaigns.

Article Categories

Most Viewed