Paul Milligan, editor of Inavate EMEA, explores the growing relevance of IBC for the pro AV industry, with convergence shifting from IT/AV toward broadcast/AV workflows.
Highlights include Sony’s hyper-real Spatial Reality system, increasingly capable camera tracking technologies, and automation tools reducing the need for operators. The video also makes a call for more integrators to attend IBC, as the show becomes ever more valuable to the professional AV market.
Filmed at IBC 2025.