Distributor Audiologic has announced the launch of sister brand Audiologic Connect.
The new brand and website will enable the supply of cables and connectors to both the retail and trade sectors of the AV industry, although its remit is perhaps somewhat wider than that basic premise. Included in its framework are racks, stage boxes, DI boxes and other ancillary products that are all essential to AV installations.
Andy Lewis, sales and marketing manager at Audiologic, said: “There's no getting away from the fact that by any standards, cables and connectors could hardly be described as the sexy side of the AV business. Equally, there's no escape from the reality that very little of the vast array of hi-tech hardware out there is much use without these absolute essentials.
"Audiologic Connect has been set up to cater for the specific requirements of integrators and end-users, whether that's half a dozen tailor-made speaker cables for a club or the multi-faceted requirements of a large integrated AV installation. Whatever the project, we are able to advise on the best choices, configurations and combinations, in order that the customer achieves the most technically and economically effective solution possible.â€