AV specialists Greg Jeffreys and Adam Banks have announced a one-day training course, “User Experience Design for AV: From Engineer-Led to User-Led”, designed to address the AV industry’s most persistent challenge: creating systems that users actually want to use.
Despite technological advances, most AV systems still frustrate users—not because the technology fails, but because design processes are fundamentally backwards. “The AV industry starts with engineers and equipment, only considering users as an afterthought,” says Adam Banks (pictured), former Google AV and UX leader. “We need to reverse the process: start with user needs, goals, and frustrations before opening the equipment catalogue.”
Greg Jeffreys, co-author of the forthcoming AVIXA UX standard, adds: “We’re brilliant at technical specifications, but can we answer the fundamental question: what do users actually need? That’s the gap this training addresses.”
The intensive one-day programme covers:
- User research methodologies for AV projects
- Reverse engineering from user needs to technical specifications
- Applying the AVIXA UXD4AV standard to real-world projects
- Moving from equipment-first to experience-first design thinking
- Integrating UX principles with frameworks like the EASE methodology
The on-day training is aimed at AV consultants and system designers, technology managers and workplace strategists, architects and interior designers working on technology-enabled spaces, integrators seeking competitive differentiation and FM professionals specifying meeting room technology.
Date: 20 November 2025
Format: One-day intensive training
Location: Queen Elizabeth II Centre, Broad Sanctuary, London, SW1P 3EE
Registration: https://www.ux4av.com/
Cost: £875 + VAT