Symetrix expands into Middle East with WMA

Symetrix has increased the scope of its partnership with World Marketing Associates to include direct-to-dealer sales in the Middle East.

WMA and Symetrix concluded the deal at InfoComm-MEA in 2012, and the change to a direct-to-dealer sales model in the middle east, it is hoped, will give Symetrix the opportunity to give much closer support to the Middle East and African markets.