The global Pro AV market is projected to grow by 21% to reach $258 billion (€215bn) by 2030, driven by spending on control rooms, digital signage, corporate video, immersive entertainment and AV-over-IP all driving significant growth in AV system integration.
The figures are according to analysis conducted by Caretta Research, as the industry prepares for ISE 2026.
The proAV market is evolving beyond hardware into software and SaaS products which manage, orchestrate and deliver audio and video in stadiums, offices and other locations. This in turn is driving more complex builds, system integration and professional services spending.
Almost $19bn (€15.8bn - around 9%) of the market is spent on professional capture and production equipment in the form of systems cameras, live production technology such as switchers and graphics engines, and media management and streaming platforms used in corporate, education, sports and events production.
High-quality video production is being driven by the need for more engaging internal communication such as townhall video streams, corporate marketing and direct-to-fan/consumer content including social media content. However, cheaper equipment and products are also the main enabler for content production, so while usage is growing rapidly, price erosion is limiting revenue growth to around 1.4% CAGR to 2030.
A further $30B (€25bn - around 14%) of the market is spent on audio and conferencing hardware and systems including microphones, soundbars, speakers, PTZ cameras, collaboration hardware and video conferencing platforms. This is one of the highest growth areas due to massive upgrades to audio hardware in stadiums, transport hubs, offices and event locations. Meeting room and conferencing systems upgrades are also driving growth as video usage has become ubiquitous for internal meetings and demand for high-quality audio grows.
Projectors and displays make up around 16% of the market, totalling $34bn (€28.4bn) in 2025 and growing at about 4% CAGR to 2030. This market consists of digital signage and professional displays, both of which show continued growth, and professional projectors which are in decline at an average of about 5% per year. Digital signage displays are the core underlying driver as more screens rollout in more locations across retail, transportation and public spaces. Other screen types such as hospitality TV, interactive displays in education and professional monitors in medical environments are smaller markets but continue to grow. The projector market remains strong in immersive environments, but is in long-term decline in corporate and public spaces.
ProAV services has proven to be one of the more robust segments and is forecast to reach $60B (€50bn) in 2030 at around 2.5% CAGR from 2025. This market primarily includes AV system integration and implementation but there is a lot of growth in professional services such as system design and consulting to support more complex implementations, alongside a burgeoning software development and digital transformation market which is helping software and cloud products become part of the wider AV workflow. AV channel partners are often working in a range of roles across design, implementation and product supply, and there is a further $22B (€18.3bn) in markup on product resale and distribution through proAV channels (which is not accounted for in this analysis).
Finally, the ProAV controls, infrastructure and software market covers a range of hardware and software including AV servers, media players, routing and switching, control systems for meeting rooms and venues, and other software and infrastructure. These products are driven by the wider uptake of audio and video in new locations and installations whether in classrooms, retail, transportation hubs, government facilities, immersive spaces or control rooms. In existing deployments, the upgrade to AV-over-IP and implementing increasingly networked AV has favoured centralised management and control software and a transition of spend from hardware towards software alongside newer AV infrastructure. Overall this accounts for around $79B (€66bn) in 2025 (around 37% of the total market value) and is expected to grow at over 5% CAGR to 2030.
The financial landscape of the industry has also fundamentally changed. Investor confidence returned sharply last year, with the number of significant M&A deals jumping from 13 in 2022 to 31 completed deals in 2025.
This spike in activity represents a land grab for technical expertise. Larger firms are no longer just buying competitors for market share. They are acquiring niche companies that specialise in networking, software-based control and meeting room management. This consolidation is a clear sign that the industry has matured into a complex, service-oriented sector.
“The pro AV $257.5bn market shift is more than a size increase. It represents a deepening of sophistication across all segments,” states Tom Morrod, co-founder and research director at Caretta Research. “Our coverage of the full ecosystem confirms a singular trend: AV is now critical infrastructure in many organisations and uptake in corporate, sports, events and retail is driving a huge volume of new spend to compliment the more stable markets in education, hospitality and government”.