Peerless-AV has bolstered its export sales team with the appointment of Thomas Ast as area manager - partnerships for DACH.
Ast will report to Stefan Krüger, director of sales, DACH, and will be responsible for IT system houses, AV dealers and integrators, helping to manage project implementation and assisting in strategic planning and business development opportunities.
Krüger said: “Thomas’ passion for the AV market and his technical background makes him the ideal candidate.
“We’re confident that he has the experience and knowledge to win and to develop new partners in Germany, Austria and Switzerland, and to further increase the awareness of our broad product portfolio.”
Thomas has more than 20 years‘ experience in AV distribution, sales and product management. Prior to joining Peerless-AV, he worked in the Digital Signage, Media- and Conference Room Technology sector at Volkswagen, Cancom Didas and MultiVision.