Ocean Outdoor and Battersea Power Station have announced a new DOOH network in London, incorporating Ocean Outdoor’s full motion network, The Loop.
Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty.
Ocean’s interactive small format network is the latest addition to Battersea Power Station’s offerings, combining full motion screens with immersive experiential areas and the opportunity for custom murals and projections.
The Loop at Battersea Power Station is an extension of Ocean Outdoor’s UK Loop network, joining offerings in Manchester, Birmingham, St James Quarter in Edinburgh and Canary Wharf in London.
Phill Hall, UK chief executive, Ocean Outdoor, commented: “As one of London’s favourite destinations, Battersea Power Station offers brands and agencies a thriving environment to create unique audience experiences across different creative formats.
“One of out of home’s superpowers is the opportunity it gives audiences to be part of real, interactive experiences. OOH offers a unique moment of fame – a money-can’t-buy sharable experience which extends well beyond the physical realm.”