Neets has hired Aske Korsgaard Hejlesen as chief experience officer (CXO) with a remit to ensure product development addresses user problems and needs.
Hejlesen, who has a background in industrial design, is tasked with integrating design thinking in the organisation. He joins Neets from window manufacturer Velux Group where he was a design researcher.
“I am excited to join Neets and for this opportunity to help the company deliver a seamless and consistent user experience across products and digital touchpoints,” said Hejlesen. “I am passionate about user-driven innovation, and I will be working across all teams to ensure that design thinking permeates the entire organisation and is reflected in all products.”
Michael Jarl Christensen, CEO of Neets, said: “Exceptional user experience design has always been at the heart of our development philosophy.
“I’m therefore delighted to bring on Aske Korsgaard Hejlesen, who comes with the skills and experience we need to bring Neets even closer to users. It is important that we cultivate a user-centered approach across the company in order to create an environment in which design thinking is an integral part of our product development strategy. He will be instrumental in helping us accomplish that goal.”