The Italian summer and winter sport resort Sexten has launched a digital tourism experience, which includes a 118-in multitouch videowall from eyefactive, that invites visitors to discover the northern Italian region in a playful, intuitive, and multilingual way.
From interactive timelines and 3D models to immersive quizzes and video puzzles, the installation transforms sightseeing into a dynamic adventure. The themed content, adaptable to each season, enhances user engagement and accessibility.
The videowall features eyefactive’s interactive signage software and multitouch capabilities. Upon approaching the screen, users are greeted by a panoramic menu and visitors can dive into themed content based on the seasons, including videos, images, and text that bring the beauty and cultural richness of Sexten to life.
One of the standout features is the intuitive drag-and-drop function: for example, dragging a skier icon onto a slope reveals detailed activity information. Visitors can explore history through the Matrix View: an animated gallery of regional personalities and biographies. The interactive timeline allows users to swipe through Sexten’s past milestones, and a 3D Model View enables them to rotate and zoom through the local landscape and hiking trails.
Interactive quizzes add a playful learning aspect with real-time feedback, while video puzzles offer hybrid interaction between smartphones and the touchscreen, combining local storytelling with gamification.