Event marks Tely Labs/Imago Group distribution deal

European video solutions company Imago Group plc has marked a new distribution agreement with Tely Labs, the US-based manufacturer of video conferencing and collaboration solutions, with an event in London, UK.

Following the initial announcement an event was held at One Aldwych Hotel last Wednesday where the company discussed the new partnership.

The new signing will complement Imago’s existing portfolio, providing entry-level products ideal for small meeting and break-out rooms and for those working remotely from home. The agreement covers the UK, France, Belgium, Luxembourg, Spain, Holland and South Africa.

Tely Labs are targeting the vast amount of conference rooms that have yet to be fitted with any video conference capabilities. Quoting Frost & Sullivan, Tely Labs CEO Sreenkanth Ravi said of the 60-70 million conference rooms globally only 5% have video conferencing equipment.

Sreenkanth believes the price, performance and feature of the Tely Labs offering will bring “video conferencing for the rest of us”, and aims to dominate the small/secondary conference rooms market.

Imago’s appointment to manage distribution through its established channel of specialist resellers and systems integrators follows Tely Labs’ appointment of Amit Walia as VP of Sales for EMEA, earlier this year.

Ian Vickerage, Managing Director at Imago Group, said: “[Tely Labs] has made significant impact on the video conferencing market with its excellent value, high quality solutions and has found a niche that will help it grow its business in the UK, Europe and South Africa over the next few years. “The fact that the products are certified as interoperable with Polycom will add extra weight as our partners introduce the Tely Labs solutions to customers.”