Technology platform provider Disguise has announced it is deepening its commitment to the Middle East. The company is establishing a new business entity in Saudi Arabia later this year, with plans to open another in the United Arab Emirates in 2027, plus making key regional hires and forming strategic partnerships with advisory firm Tanmiya and production consultancy A Loud Minority to better support customers and partners across the region.
image: Dragone
The expansion builds on Disguise’s established presence across the Middle East, where its technology has supported a growing number of live events, immersive experiences and cultural projects. By formalising its regional footprint, Disguise is creating a stronger foundation for long-term collaboration across Saudi Arabia, the UAE and the wider MENA region.
"The Middle East has been an important market for Disguise. For years, we have worked with some of the UAE’s most innovative venues, attractions and live events," comments Raed Al Tikriti, chief product and technology officer at Disguise. "Over that time, we've seen immersive technology become increasingly central to how experiences are designed and delivered. Strengthening our presence in the region allows us to build on that history while supporting the next generation of projects taking shape across the Middle East.”
"Our expansion in the region is a natural next step," says Sarah Lewthwaite, SVP of customer excellence at Disguise. "It allows us to be closer to our customers and partners, strengthen local collaboration and provide the hands-on support needed to deliver complex projects in the region. By growing our team on the ground, we're ensuring customers have direct access to the expertise they need throughout every stage of a project."
As part of this regional focus, Disguise has confirmed a strategic partnership with Tanmiya, an international investment and advisory platform. Tanmiya will support Disguise in establishing and growing its presence across Saudi Arabia and the wider MENA region, facilitating connections and enabling access to key opportunities aligned with the region’s investments in live and immersive experiences.