Apple is integrating augmented reality (AR) technology into the iPhone’s camera, according to a report by Business Insider.
The report claims Apple is working with teams from AR/VR companies Metaio and Flyby Media, two firms Apple has bought in the last 18 months.
The report continues by saying that the addition of AR technology into the iPhone’s camera software could see iPhone users being able to point the device at a real-world object and it would be recognised.
Another feature for Apple's AR integration into the camera app could be to recognise people's faces. Apple integrated facial recognition technology into the photos app in the most recent version of its iOS software, and purchased FaceShift, a company with similar technology in 2015.
Once the features are built into the iPhone's camera, Apple plans to release an SDK so that third party developers can tap into the technology and create AR apps of their own.